Le piano vivant
To build excitement and gain a new audience for opera programming, we created a never-before-seen living instrument that let people make music every step of the way.
Power of Movement
To keep our lead as Canada's largest yoga fundraiser, we helped the The Power of Movement show Canadians that yoga is good for Arthritis in more ways than one.
Fuzz Wax Bar
People love the feeling after a fresh wax, but hate the pain associated with it. So we let people indulge their sadistic sides by tearing coupons off a walking advertisement.
Missing Kids Stamps
By letting people put the faces of missing children somewhere they've never been before, on stamps, we created a powerful new medium to help bring children home.
Heart and Stroke
Creating A Movement
How do we save thousands of lives in only 2 years? Year 1: We change the perception of heart disease and stroke in Canada. Year 2: We translate awareness into action.
A Personal Apology
How do we turn a distribution problem into a positive, viral phenomenon? We send a personal apology to 65,010 women, then sit back while 46 million take notice.
The Joy of Books
Literally overnight, we turned a humble Toronto bookstore into an iconic, worldwide brand. All without spending a single dollar on media.
How do we help a French Canadian network increase its audience in English Canada? We make it the best way to inject “Frenchness” into everyday life.
In Warner Bros.’ Contagion, a deadly virus begins with a single infection that quickly spreads. We created a living billboard that did the same.
Hockey can be an expensive sport. So to promote the NHLPA's line of affordable, high quality equipment for kids, we took hockey back to its roots: the streets.
Have you ever been to a charity dinner, sat with people you didn’t know, and had nothing to talk about? We have. And this is how we got the conversation started.
Purina had a new product, a new name, and a new look. But needed a new way to reach their audience. So we started a relationship with people and their pets.
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