Heart and Stroke
Creating A Movement
How do we save thousands of lives in only 2 years? Year 1: We change the perception of heart disease and stroke in Canada. Year 2: We translate awareness into action.
A Personal Apology
How do we turn a distribution problem into a positive, viral phenomenon? We send a personal apology to 65,010 women, then sit back while 46 million take notice.
The Joy of Books
Literally overnight, we turned a humble Toronto bookstore into an iconic, worldwide brand. All without spending a single dollar on media.
How do we help a French Canadian network increase its audience in English Canada? We make it the best way to inject “Frenchness” into everyday life.
Instant Direct Mail
To reach an upwardly mobile, affluent target market, we reinvented an old form of communication – with the first instant direct mail piece.
In Warner Bros.’ Contagion, a deadly virus begins with a single infection that quickly spreads. We created a living billboard that did the same.
Hockey can be an expensive sport. So to promote the NHLPA's line of affordable, high quality equipment for kids, we took hockey back to its roots: the streets.
Have you ever been to a charity dinner, sat with people you didn’t know, and had nothing to talk about? We have. And this is how we got the conversation started.
Purina had a new product, a new name, and a new look. But needed a new way to reach their audience. So we started a relationship with people and their pets.
Pfaff wanted to raise their social media profile while engaging auto enthusiasts. Our solution: create an online race to win a very real car.
The Toronto Zoo is home to some 16,000 animals. But in the public eye, the zoo didn’t have anything new to offer. So we gave people a dozen new reasons to visit.
Intern Holiday Bonus
The holidays were upon us. And we were in the spirit of giving. But instead of spending money on gifts for clients, we elected to help those less fortunate: our interns.
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