Heart & Stroke Foundation Awareness levels for the Heart and Stroke Foundation are up around 90%, but the challenge was relevance – most Canadians did not think that heart disease and stroke could affect them. So we created a new … Continue reading →

Warner Bros. Contagion Challenge: When Warner Bros. asked us to promote the movie “Contagion,” on a $15,000 budget, we knew we needed to do something viral. Insight: Strategically, we decided to focus on the fascination and fear of rapidly spreading … Continue reading →

The Toronto Zoo Penguins Challenge: The Toronto Zoo is home to some 16,000 animals. Yet, despite this diversity, it’s not seen as having something new to offer visitors. So we needed a reason for people to come back to the … Continue reading →

Audi quattro Event One of the great things about Audi’s quattro all-wheel drive technology is that it’s a benefit you can actually feel: better traction in all conditions. We created a campaign that, in every medium, gave people a physical … Continue reading →

Bento Sushi Bento Sushi needed to completely overhaul their website in order to breathe new life into their online presence and expand the reach of their brand. To achieve this goal we developed a clean, bold design. We stripped the … Continue reading →

Audi A3 TDI The Audi A3 TDI is an efficient, fun-to-drive diesel hatchback, and the Green Car Journal’s 2010 Green Car of the Year. With so many green credentials, we needed to make the A3 TDI stand out – and … Continue reading →

Purina Social Strategy To launch a new community website for Purina, we created a campaign that included everything from traditional print and online, to interactive text polls, and a charitable social media initiative.

ALS Amyotrophic Lateral Sclerosis (ALS) is one of the most horrific diseases known to man, yet awareness of the disease is very low. So we gave Canadians an education. We showed how rapidly the disease progresses, and how physically and … Continue reading →

Miele Spring Campaign This campaign had two goals: 1) create excitement and generate store traffic for the Miele spring sales event, when buyers would get a free 10-year warranty and 2) continue building the Miele brand, reinforcing its reputation for … Continue reading →

Purina My Puppy School Challenge: Having a new puppy isn’t easy. That’s why new puppy owners, hungry for information, turn to family, friends, experts, and of course, go online for support. Purina was looking to boost visits to their online … Continue reading →