Audi R8 The Audi R8 and R8 Spyder are bonafide supercars – the kind that people only dream about one day owning. So when we launched the Audi R8, we told people to “revise their list of dream cars”. We … Continue reading →

o.b. Women in North America predominantly use tampons with an applicator – and o.b. tampons don’t have one. But instead of apologizing for the lack of an applicator, we focused on how being applicator-free gives o.b. a unique advantage:its small … Continue reading →

Miele Vacuums In 2010, bedbugs become a growing concern in Canada – and a growing focus of the media. So when MPP Mike Colle organized a bedbug summit at Queen’s Park to tackle the problem, we capitalized on the opportunity … Continue reading →

The Toronto Zoo Polar Bears The polar bears are one of Canada’s most beloved icons. Yet, despite this honour, very few Canadians have actually seen one in person. Ironically, even in the Arctic they’re difficult to see as they blend … Continue reading →

Mackenzie Investments Canadians simply aren’t saving enough for retirement. And Mackenzie Investments needed our help to get them to change their ways. So we coined a new term:burn rate – the rate at which you burn through your savings. And … Continue reading →