Lowe Roche
Audi quattro Event
One of the great things about Audi’s quattro all-wheel drive technology is that it’s a benefit you can actually feel: better traction in all conditions. We created a campaign that, in every medium, gave people a physical demonstration of exactly why quattro is better. Tiny cars with super-strong magnets that made them incredibly difficult to pick up bore the message “Nothing sticks like quattro.” Newspaper ads showed how other cars react more slowly to changing conditions. And escalator handrails showed the kind of grip quattro gave you.
During the event, sales were 18% in September and 25% in October vs the previous year, smashing monthly sales records and leading to Audi’s best year ever.
