«Heart & Stroke Foundation»
Awareness levels for the Heart and Stroke Foundation are up around 90%, but the challenge was relevance - most Canadians did not think that heart disease and stroke could affect them. So we created a new platform that struck a chilling chord with Canadians. We made it personal. Sticking to the facts that 1 in 3 Canadians die too soon from heart disease and stroke, and that it's the #1 killer of women.
