«Miele
Spring Campaign»
This campaign had two goals: 1) create excitement and generate store traffic for the Miele spring sales event, when buyers would get a free 10-year warranty and 2) continue building the Miele brand, reinforcing its reputation for designing exceptional appliances that redefine their respective categories. Tactical, retail-focused ads highlighted the beauty of both the appliances themselves and the warranty. An 8-page newspaper insert included featuring fashion, design and food ideas that, like Miele, bring a fresh and innovative approach.
